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If youre going to advertise, you cant afford to not advertise effectively. To do otherwise would squander your enterprises precious resources. At the same time, it is a moral imperative that you approach your advertising endeavors as consciously and scrupulously as you do any other organizational activity. It deserves no less thought than the decisions you make regarding environmental issues, human rights, community impacts, workplace dignity, etc. The Continuum of Advertising There are five different free credit report report New Hampshire dimensions of social consciousness on which a common good enterprise might operate its advertising program. fact act free credit report While these dimensions are not necessarily sequential, nor mutually exclusive, its a fair bet that this model captures most of the ways in which a common good enterprise might think about its advertising. This is the most basic level of responsibility, the level of fundamental business free credit report report New Hampshire ethics.

One would free credit report report New Hampshire hope this would go without saying for any organization, socially conscious or otherwise. report identity theft But it is surprising how often it is neither said nor done, even by the best-intentioned advertisers. The subtle power of words and pictures is staggering. The difference between putting your product in the best possible light and putting it in a different light altogether is very slight, yet very important.

Was it an advertising man who coined the phrase truth is a relative thing?

In fact, Telling The Truth is quite possibly the hardest thing to do in advertising. It goes against the very essence of what some believe is advertisings main function: turning whole lies into half-truths. Subtly shading what is real and true free credit report report New Hampshire about your product is the most tempting apple the serpents of advertising can offer. official credit report free

There are many sad examples of marketers who have sincerely employed some of the other socially conscious advertising principles, while failing to accept the responsibility and possible limitations of Telling The Truth.